Greg is the Founder of Soba and all of its’ affiliated programs. His goal with SOBA Mesa was to create a similar facility to the original Soba Malibu model; which emphasizes specialized aftercare for long term success. Participants of SOBA Mesa can live and work in the extraordinary city of Mesa, AZ while simultaneously overcoming their addiction. Greg has been featured as a recovery expert on many broadcasts including; Larry King Live, Fox and NBC as well as abc’s 20/20. He has a passion for spreading the message of recovery and hopes to change the way America treats drug and alcohol addiction within his lifetime.